Our Approach
Crafting Excellence
Every step of our process is intentionally designed to ensure we deliver patients the finest, freshest Canadian craft cannabis
-
We partner exclusively with Canadian master growers who have honed their craft cultivation skills over two decades of medical access in Canada
-
We commission a variety of exotic genetics with unique terpenes and minor cannabinoid profiles
-
Post-harvest starts with full-plant hang-dry for 10-14 days before being hand-trimmed and cold-cured for between 4 to 6 weeks
-
Each batch undergoes a detailed, patient-centred "4 Moments Of Truth" quality evaluation by our expert panel. Only the highest scoring batches make it into our brands.
-
We exclusively buy small-batches, hand-package in glass, and are striving to distribute to pharmacies within 28-days from end of cure
4 Moments of Truth
We comprehensively evaluate each batch through the lens of the patient's 4 moments of truth, selecting only the batches that meet their discerning expectations
-
Strains are selected based on their unique terpene profile, major and minor cannabinoid content, lineage and desirable therapeutic effects
-
We review each product’s physical attributes, including moisture and resin content, colour, trim, size and texture, along with the aroma variety and intensity
-
We evaluate the flavour profile, the flavour intensity, smoothness and purity of the inhale
-
We compare the experience to the intended therapeutic effects and their intensity and duration